An outline marketing plan for the next year for Atlantic Quench 091 Essay

An outline marketing plan for the next year for Atlantic Quench 091 - Essay Example Atlantic Quench operations are based on the suggestive budget that indicates the major expenses that will be incurred as well as the expected 2015 profits. Based on the global stiff competition in the soft drink industry where Coca-Cola Company is a leader, various organizations have been established with an aim of getting a share of the local and global market. Additionally, as more quality brands have been established in the market, the demand for juice drinks as well as non-juice drinks has increased. It is worth to note that based on the health problems that sugary juices have been associated with, more consumers have diverted their loyalty towards juices that have less sugar (Bird, 2007). In their efforts to capture the attention of such consumers, mostly at the age of 50 to 65, beverage firms have embarked on production of non-juice and light juice drinks to meet their needs. Juice drinks industry is faced with a number of challenges that include volatile market, changes in climate conditions as well as changes in the market trends. As a result, it is not possible to predict the harvest that the firm will incur. It is expected that between the periods of 2012 to 2018, the global soft drink market value shall increase from 530.5 billion to 624.4 billion. Additionally, the market is anticipated to expand at a CAGR of about 4.7% from 2013 to 2018. This expansion is expected to drive the market upwards to a value of 785,269.8 million by the end of 2018 (Marder, E.2007). Atlantic Quench Cranberries Incorporation (AQC) is an agricultural co-operative based in the US. The company mission is to provide quality cranberry products that are produced by healthy Atlantic Canadian cranberries. The company major marketing strategy is through its website where it provides contact and fax that customers can use to contact the marketing team. The company